Arriving in Heathrow after a staggering 11 hour flight from BC, we got ourselves ready for an exciting first night at our inaugural exhibit at ad:tech London 2009. The show represents a huge milestone for Neverblue: Our first international exhibit! With our stand set up on the exhibit hall floor, we held a private party for publishers to kick off the show. The event took place at Jewel Bar in theRuby Room, right in the heart of London. We couldn’t have asked for a better mix of clients. Our RSVP list was full and the venue had a great vibe! Check out photos from the evening here.
So how was the show?! There’s a sort of electricity in the air when you get something tuned in the first time round. The audience was new and receptive – we met so many new Advertisers and Affiliates that it felt like we were covered in a mountain of new business. We’re getting to be seasoned vets with trade shows; however, ad:tech London threw in a few new twists on the ad:tech formula. Distributed throughout the trade show floor were speaker sessions where the crowds gathered to hear industry talks. Some of the booths simply turned into bars after a set time, I’m sure you’ve all seen the videos of people being interviewed while getting a massage!
We were offered the chance to speak about Affiliate Marketing with our very own Reed Pridy - Director of Compliance and Quality Assurance here at Neverblue. He was joined with members from i-Level and Sky to discuss a topic on a lot of people’s minds, “Is Affiliate Marketing worth It?” The session was packed and the QA session fielded questions from every experience level in AM. The answer to the topic: AM can be one of the best tools in your marketing mix if you manage your campaigns, follow the rules and find the perfect methods of promotion. Of course it’s all stuff Neverblue’s got down to a science ;)
This show was a massive boon to Neverblue’s current international push. London’s a great hub for both UK and European partners (and a great place to party). Those magic words, “Hey, what do you do exactly” just gives you the perfect icebreaker. Learn more about Neverblue’s services and check out the photos from the trade show floor here.
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